Director, Marketing ~ Permanent, Full Time - Hybrid
Calgary, Alberta · Marketing/Public Relations
Closing Deadline: When a suitable candidate is hired.
Details: Location: Calgary, AB Type: Permanent (Full time) Work model: Hybrid – onsite 3 days per week Target start date: asap Experience level: Senior Reports to: Chief Executive Officer
The Position
Reporting to the Chief Executive Officer, the Director, Marketing is a strategic leader for shaping and executing the overall marketing strategy. You will lead a dynamic team and collaborate across departments to drive brand awareness, client acquisition and revenue growth. This role requires a combination of strategic thinking, leadership skills and a deep understanding of modern marketing practices including digital marketing activities.
Key Accountabilities Include:
Develop and lead the Marketing strategy and priorities in line with how they relate to the overall company strategies and priorities.
Work with the CEO to set the marketing vision and advance the implementation of national & local digital marketing tactics with intent focus on paid search, paid social, programmatic, display, mobile, affiliates, and other channels that drive qualified traffic and conversion to the website.
Lead web and digital marketing strategies that drive acquisition and revenue, including organic growth across all channels and platforms.
Increase revenue and client advocacy by developing a best-in-class email marketing program.
Increase offerings by innovating and expanding on programs.
Own and optimize marketing and agency budgets to increase marketing margins via decreased lead spend per unit, increased likelihood of conversion, and highest possible revenue.
Develop a strong and effective internal and external communications strategy to align to brand, to increase sales, drive client satisfaction and improve employee awareness of key initiatives.
Develop an effective client feedback program to gauge satisfaction and advocacy. Share results across the company to support the delivery of an excellent client experience.
Collaborate with other departments including sales, to ensure alignment of marketing initiatives with overall business objectives.
Provide insights and feedback to internal teams based on market trends and client feedback.
Be a great partner and effectively manage external partners/vendors with efficiencies gained.
Support and strengthen your team: Retain and attract top talent, stay ahead on market trends/new tools, coach, establish career paths, and build a productive, enjoyable team environment.
Understand the competitive landscape and adjust campaigns to respond to a dynamic market.
Education, Skills and Experience:
Bachelor’s degree, MBA preferred
10+ years’ experience with progressive general management responsibilities in marketing including at a senior management or Director level.
eCommerce / B2C business experience and deep performance digital marketing experience in a high-paced, rapid growth environment.
Email marketing experience is an asset.
Proven track record of successfully leading and executing comprehensive marketing strategies
Excellent people skills, with experience managing a dynamic team
Strong understanding of digital marketing, including SEO, SEM, social media and leveraging partner networks. Strong
Experience and success working with a digital marketing agency
Strong leadership and team management skills, with experience building and scaling marketing teams.
Must have analytical skills with the ability to leverage data to drive decision-making.
An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market
Exceptional interpersonal, communication and presentation skills – ability to work with a wide range of business stakeholders
Job specific competencies:
Critical thinking to assess situations that requires higher level intervention
Strong analytical skills when addressing situations to determine appropriate solution or outcome
Demonstrated excellent written and verbal communication skills to handle and respond to different situations
Superior Customer Service skills when dealing with internal and external stakeholders
Works collaboratively with team members and others
Operates with high attention to detail to meet or exceed team goals
Accountability- takes personal ownership and responsibility for the quality and timeliness of work commitment